About Denise Ward

Denise Ward established DW Accountancy Ltd in 2012 after accruing over 20 years’ experience in SME businesses across Dorset, Hampshire and beyond. Denise has worked with many business owners that initially do not always understand or appreciate the importance of their company finances or perhaps they just do not have the time thus just rely on their year end accounts. This could be costly and too late to act upon. This is where Denise can support you.

The change from working as in-house Financial Controller to offering her services on a freelance basis came about in 2012 with an initial contract opportunity to undertake a SAGE installation, implement internal controls and provide staff training/mentoring. The great success of this work convinced Denise that this was her future.

She is a self-confessed people person who enjoys meeting new people, new challenges & making a difference. Those who work with Denise day-today say that she is focused, personable, honest/open, flexible, helpful and communicative. Sometimes that means being direct and standing up her point of view, which business owners appreciate. But Denise recognises the best relationships are formed when she gets to know her client and understand their focus, goals and personal interests

Being a business owner herself she knows it can be challenging to master all disciplines and understands our common desire to have a successful business, provide excellent customer service and ultimately make a profit. So why devote little time to your finances?

Qualifications and accountancy background

Denise is a member in practice licensed by the AAT, the UK’s leading qualification and membership body for vocational accountants. She holds the AAT’s highest membership level, Fellow Membership (FMAAT) reflecting her senior experience, advanced expertise and sustained professionalism.

Denise has held senior accountancy roles in a wide range of businesses giving her a superb breadth of experience of the challenges facing different size organisations. These range from large corporates like Barclays Bank and Merlin Entertainments Group to tech businesses like WAMN!NET and Canotec. She also has experience in the investment and insurance sectors  as well as B2C brands like Wessex Park Homes.

Denise knows the value she can bring to your organisation. If you’d like more insight into this then read more about why you need a Financial Controller or, even better, come along to one of Denise’s Business Finance Club events where you can meet her and understand her value in much greater depth.

“Denise is a superb Financial Controller. We have worked in conjunction with a number of clients and assignments. Denise is always very thorough and extremely professional as well as being great fun to work with. I would certainly recommend Denise to other companies and clients.”

Warren Munson, Dorset Based Accountants

When it’s time to step away from the figures…

Outside of work Denise enjoys spending time with her husband, enjoying the great outdoors of Dorset where they live. She is a keen cyclist and has undertaken the Solent Challenge and cycled Vietnam and Cambodia. Denise also loves entertaining friends as she enjoys cooking and experimenting with recipes gathered from around the world during her travels.